The definition of Quality Score it self is stated  by google as a dynamic variable that calculated for each of your campaign keywords which combine a variety of factors and measures on how relevant your keyword is to your ad text and to a user’s search query.

The main factors that will influence your keywords Quality score can be summarized as below:

• The history of the keyword CTR (Click Through Rate)
• The Account history which is a combination of all ads and keywords in the account
• The quality of landing page
• The relevance between keyword and ads in its adgroup

Some tips below you can try to increase the quality score of your keywords:

• Split your keywords into smaller Adgroups that are more targeted. You can set around 15 – 20 keywords in one targeted adgroup.
• By splitting your keywords in more targeted adgroups, you can create mor targeted and relevance ad copy for your adgroups. Take care of the keyword grouping as per the theme of the ad group. Then use upper case on each word on the ad copy, and include the main keyword in the title, ad copy and display URL of your ads.
• Optimize your ad copy by creating multiple ad copy at once, and anlyze their performance after your ads running for a week. Create clear, relevant, convincing & appealing ad text. Then choose the best performance one and delete the others, replace with other new creatives to test.
• Test your keyword by using the matching options. Choose which best for your business either using broad match, phrase match or exact match, see which one is giving you better quality score and lower minimum CPC.
• Include your keywords on the meta tag of your landing page, as title tag, description tag and keywords tag.
• Complete your landing page by adding links to some informative page such as the privacy policy page, about us page,  terms and conditions page and a contact us page.
• Do some link building to your landing page by using the keyword you use at your campaign as the anchor text.
• Pay attention on the load time of your landing page. Do not place some heavy  graphics on your landing page. The load time also should be faster if you use a hosting server in your target geographic region.

Generally, analyzing your quality score and its usage is about generating a better ROI from your Adwords campaign. If you keep monitoring and testing new scenarios whilst staying committed to measurement your business will achieve in better results.

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1. Backup your WordPress database to an *.sql file.

• From your hosting cpanel, use the phpMyAdmin facility, and select your database.

• Go to Export Tab. Choose SQL Option. At the Structure part, tick boxes: Structure,  Add DROP TABLE/VIEW/PROCEDURE/FUNCTION, Add IF NOT EXISTS,  Add AUTO_INCREMENT value, Enclose table and field names with backquotes. At the Data part, tick boxes: Data, Complete Inserts, Use hexadecimal for BLOB. Set Export Type: INSERT.

• Tick option Save as File. Click Go. And save the *.sql file to your hardisk.

2. Copy the backup file as your backup before changing anything.  Then open the *.sql file using text editor (Notepad). Find and Replace the “wp_” text to “something_” (eg. “xz_”).

3. Now DROP all tables in your wordpress database. Please do NOT drop the Database though

• Go to the Structure Tab. Check All Table, and select option DROP.

4. Import backup file *.sql that have been edited to your WordPress Database.

• Go to Import Tab, then enter the location of the *.sql file on your hardisk. Click Go.

5. Now all table prefix in your wordpress database have been replaced to the “something_”. The last step is making it recognized by changing your config.php file.

• From your hosting cPanel, go to File Manager and edit the wp-config.php file that is located on the root directory of your domain.
• Change the $table_prefix = ‘wp_’ text to $table_prefix = ‘something_’

6. When you do the above process, all your plugin is automatically deactivated. You should manually activate it from your wordpress panel.

That’s it! The process to change your prefix wordpress table of your blog is done. Now your wordpress security is increased.

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